led the redesign of Desigual's product card on their e-commerce platform.
The goal was to create a more engaging and user-friendly interface that would enhance the shopping experience and increase conversion rates.
Context:
Desigual’s existing product card lacked visual appeal and intuitive navigation, leading to user frustration and lower sales. The design failed to effectively highlight product features and guide users toward making a purchase.
Problem:
Poor visual appeal and usability of the product card.
Lack of clear product descriptions and prominent calls to action.
Low user engagement and conversion rates.
Objective:
Redesign the product card to improve visual appeal, usability, and user engagement, ultimately increasing conversion rates.
Responsibilities:
Conduct user research to identify pain points and gather insights.
Collaborate with cross-functional teams to develop wireframes and prototypes.
Design a clean and intuitive product card that highlights product features and facilitates easy navigation.
Research:
Conducted user interviews and usability testing to identify pain points and gather insights into user behavior.
Analyzed user feedback to understand the key areas for improvement in the existing product card.
Design:
Developed wireframes and prototypes in collaboration with cross-functional teams, focusing on a clean and intuitive design.
Designed a visually appealing product card with:
High-quality images to showcase products effectively.
Clear product descriptions to provide essential information at a glance.
Prominent call-to-action buttons to guide users toward making a purchase.
Implemented interactive elements, such as zoom-in capabilities and color selection options, to enhance user engagement.
Implementation:
Collaborated with development teams to implement the redesigned product card.
Conducted A/B testing to validate the effectiveness of the new design.
Impact:
Increased user interaction: The interactive elements and high-quality visuals captured users’ attention and encouraged engagement.
Boost in conversion rates: The redesigned product card led to a 23% increase in conversion rates, validating the effectiveness of the redesign.
Improved user satisfaction: The clean design and intuitive navigation enhanced the overall shopping experience.
Key Learnings:
User research is essential for identifying pain points and guiding design improvements.
Interactive elements (e.g., zoom-in, color selection) significantly enhance user engagement.
A/B testing helps validate design effectiveness and optimize for better results.
