I led the design of the Dorna Sports TV App for Roku, aiming to deliver an immersive and user-friendly experience for MotoGP enthusiasts.
This project involved comprehensive UX research, user experience design, and UI design to meet the diverse needs of a global audience.
Context:
Dorna Sports aimed to expand its digital presence by offering a dedicated TV app on the Roku platform. The goal was to provide fans with seamless access to live races, on-demand content, and exclusive features.
Problem:
Lack of a dedicated TV app for Roku users.
Need for an intuitive interface that could handle live events, past races, and exclusive content.
Ensuring a high-quality streaming experience for users.
Objective:
Design and develop a Roku TV app with an intuitive interface that provides seamless access to live races, on-demand content, and personalized features.
Responsibilities:
Conduct UX research to understand user preferences and industry standards.
Develop user personas to guide the design process.
Design a clean and intuitive interface with personalized content and seamless navigation.
Ensure high-quality streaming for an immersive viewing experience.
Research:
Conducted user interviews to understand fan preferences and pain points.
Performed competitive analysis to identify industry standards and best practices.
Developed user personas to represent key user groups and guide design decisions.
Design:
Created a clean and intuitive interface that allowed users to easily navigate through live events, past races, and exclusive content.
Designed personalized content features, enabling users to customize their viewing experience by selecting favorite riders and teams, and receiving tailored content recommendations.
Developed a user-friendly menu structure for quick access to various content categories and settings.
Ensured high-quality streaming by optimizing video playback for a smooth and immersive viewing experience.
Implementation:
Collaborated with development teams to build and launch the Roku TV app.
Conducted usability testing to validate the design and gather feedback for improvements.
Impact:
Positive user feedback: The app received acclaim for its intuitive interface and seamless navigation.
Enhanced digital presence: The app expanded Dorna Sports’ digital offerings, providing fans with a dedicated platform to engage with MotoGP content.
Improved user engagement: Personalized content and high-quality streaming increased user satisfaction and engagement.
Key Learnings:
UX research is essential for understanding user preferences and guiding design decisions.
Personalization enhances user engagement by tailoring the experience to individual preferences.
High-quality streaming is critical for delivering an immersive and enjoyable viewing experience.
