In 2014, I spearheaded the design of Desigual's store locator feature on their website and mobile app.
The objective was to provide users with an intuitive tool to find nearby stores, thereby bridging the gap between online and offline shopping experiences.
Context:
Users faced difficulties locating Desigual stores due to the lack of an efficient digital tool. This led to frustration and missed opportunities for both customers and the brand.
Problem:
No user-friendly tool to help customers find nearby Desigual stores.
Lack of detailed store information (e.g., hours, available collections).
Missed opportunities to drive foot traffic to physical stores.
Objective:
Design and develop a user-friendly store locator tool that integrates geolocation services and provides detailed store information to improve customer experience and increase foot traffic.
Responsibilities:
Analyze user behavior and gather feedback to understand customer needs.
Collaborate with the development team to design and implement the tool.
Ensure the tool is intuitive, functional, and provides value to users.
Research:
Conducted user behavior analysis and gathered customer feedback to identify pain points and understand user needs.
Identified key features required for the store locator, such as geolocation, search filters, and detailed store information.
Design:
Designed a user-friendly interface that integrated geolocation services to help users find the nearest stores effortlessly.
Developed an interactive map with search filters (e.g., by location, store type) to enhance usability.
Included detailed store information, such as hours of operation, available collections, and contact details, to provide a comprehensive user experience.
Implementation:
Collaborated with the development team to build and launch the store locator tool.
Conducted usability testing to ensure the tool met user needs and expectations.
Impact:
Improved user satisfaction: The intuitive design and detailed store information made it easier for users to locate stores.
Increased foot traffic: The tool successfully drove more customers to physical stores, boosting in-store sales.
Enhanced customer experience: The integration of digital solutions improved the overall shopping experience for Desigual customers.
Key Learnings:
Geolocation services are essential for creating user-friendly store locator tools.
Detailed store information (e.g., hours, collections) adds significant value for users.
Usability testing ensures that digital tools meet user needs and deliver a seamless experience.
